![]() ![]() It also features a 42-foot-tall sliding glass door that opens up to San Francisco's busiest shopping district. The San Francisco store, scheduled to open to the public Saturday, is supposed to conjure the ambiance of a town square where people can gaze through giant windows to savor views of the city as they stroll through spacious aisles. The slowdown is the main reason Apple's stock has fallen by nearly 30 per cent during the past year. ![]() Although it remains the world's most valuable company, sales of both its iPhones and iPads have been falling as consumers increasingly hang on to the devices that they already own and hold off on upgrading. "This is a chance to reimagine a retailing concept that Apple had already nearly perfected," Bajarin said.Īpple could use a boost. Since then, Apple's stores have become renowned for their elegant design and employees roaming the floor offering assistance, helping make them among the most profitable in retailing.ĭespite their success, the stores have been growing stale, said longtime Apple analyst Tim Bajarin of Creative Strategies. The iPhone maker is overhauling its nearly 480 stores worldwide, starting with its new two-storey location in San Francisco.Īpple provided a glimpse of its revised approach to retailing on Thursday, the 15th anniversary of the company's first stores in Virginia and California. ![]() SAN FRANCISCO - Apple is getting ready to unveil a stylish new product that's not for sale - a new look for its stores. ![]()
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